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Why WordPress?

Wordpress is an excellent foundation for any website.


WordPress is much more than a blog

Once upon a time, WordPress was simply a blogging platform. Many people used it to build date-ordered lists of posts, which were added to as their lives and experiences unfolded. But over the years, it’s evolved to be much more. These days, WordPress is a powerful Content Management System (CMS), offering thousands of plugins and widgets that will accomplish just about anything on a website that you might throw at it. And while it’s true that you can still use WordPress to blog, or more specifically, to add a blog to your site, the platform now provides powerful support for positioning and editing non-blog related content within all areas of a modern website. WordPress is so flexible, some of the biggest websites on the Internet are built on it.

To give you an idea of how extensively WordPress is used, many top brands power their websites with the platform, including: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, and more.

Read on for the main advantages of using WordPress as the engine that powers your website.

WordPress is Easy to Use and Learn

Wordpress is user-friendlyPerhaps one of the best reasons to use WordPress lies in its ease of use. WordPress is user-friendly. In fact, if you’ve ever typed a document into a word processor, like Microsoft Word, you already have the skills needed to run WordPress.

WordPress offers a simple editor with text formatting options such as bold, italics, andunderline, which are as simple to add as clicking a button. You can also easily create headlines of varying sizes, simply left/center/right justify text and images, and add colors. Need to add a photo or video? Click “Add Media” to upload it, and there it is! Need to add a link to a webpage? There’s a button for that too.

In fact, the whole idea behind WordPress is user-friendliness. WordPress puts your website’s content into your hands with great ease! The benefit is that you no longer need to call a web developer each and every time you need to make a change. With just a few clicks, you can add or edit a page, change your website menus, and just about anything else.

WordPress is Extensible Using Themes, Plugins, and Widgets

Wordpress feature mapA theme in WordPress is a look. It’s a design that is visual. A plugin can add pretty much anything, but think of it as a functionality extension. It can be anything from an event calendar to an administrative add on that allows you to track your website visitors. A widget is an extension as well, like a plugin, but usually adds something distinctly visible to your website.

The common thread between all three is that they’re add-ons to the WordPress framework, and can each be added with a few clicks.

WordPress is so popular, there are literally thousands of developers working all the time to extend it basic functionality, and this can only be good for you. Chances are, if you’re in need of a feature, it’s either already been developed, or something similar exists to serve as a starting point for your web developer.

WordPress is Search Engine Friendly

There have been numerous times where I’ve published an article using WordPress, and literally, minutes later, was able to find it in Google search. WordPress is one of the best search-engine integrated platforms in the world. Each and every time you publish a new or updated article in WordPress, all major search engines are notified, and Google is especially good at paying attention to these notifications.

So if you wish to be found by the keywords in your content, WordPress is, by far, your best friend.